Collection: International Whiskey Day 27th March 2026

This annual celebration, established in 2009, honors the birthday of the late influential beer and whiskey writer Michael Jackson. Beyond just enjoying the spirit, the day serves as a platform to raise awareness and funds for Parkinson’s disease, a condition Jackson lived with. The inclusion of the "e" in parentheses—Whisk(e)y—symbolizes global support for all styles, from Scottish, Canadian, and Japanese "whisky" to Irish and American "whiskey".